Stop the "is it ready yet?" emails.

The four updates that matter

• Got it. The order is accepted and paid, and here's when it should be ready.
• Printing. It's on a printer now.
• Ready or shipped. Pickup hours, or the tracking number.
• How did it go? A few days after, a short thank you and a review link.

That's it. Four short emails answer most questions before anyone asks.

Give them a page to check

A tracking page with the order's status, each part's progress and the parcel number means customers check instead of emailing. Send the link once, in the first update.

Give a real ready date

"About a week" leads to emails on day five. A date ("Ready by Thursday") is easier to trust, and easier to hit if you build in a day of slack.

Tell them when it's late, before they ask

A print failed, a material is out of stock, the queue backed up. A one-line heads-up with a new date keeps the job. Silence loses it.

Keep it short and in your voice

Two or three lines, your shop's name, and one link. Nobody reads a long update.